Freelance brand planner and copywriter Heather Ditch hosts an online workshop about the importance of branding.

Just starting out or developing a brand? Wondering what to tell the world about you, your business, project or product? Or maybe you’re working on a brand design project for someone else? This workshop looks at the basics of brand – what does brand mean, why does it matter, what should it tell the world and how can you start to explore and express your own?

You'll be encouraged to test your brand thinking, helping you define your messaging, offer, and the brand you use to communicate and sell.

The workshop was organised by Sheffield Creative Guild and was free for its members to participate in – scroll down to watch it back at any time.

Find out more about Sheffield Creative Guild in our Meet the Locals interview.