Acclaimed children’s novelist, poet, broadcaster, columnist and former Children’s Laureate Michael Rosen delivered the opening keynote at the 2018 CMC, championing creativity and imagination in the face of what he calls “data-driven education”.

Rosen says: “I’m riding the crest of the digital wave, I thought. Only to discover that what I was riding was a tiger: a tiger with an insatiable appetite and an audience only too eager to be eaten. We want tigers to roam free. Of course we do. But that doesn’t mean we’d give our children to one. So what do we do?"

The Opening Keynote begins with a performance by Rio-Leanna and Sam Castle.

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• The Children’s Media Conference